More and more people these days are searching using maps. These are available on tablet and PC of course but the main development here is use of the mobile phone or mobile device to find a restaurant, taxi and somewhere to sleep.
Android offer VOICE SEARCH and other phones have their own version of this. SO its a relatively easy task if you have a phone to say .. find me a 4 star place to stay in Fort William. Your phone will then display what it thinks you are looking for. BUT .. where does the phone get its data? The answer is from Search Engines, Yellow Pages and Travel websites.
It therefore makes sense to list your business on all these kind of websites as it WONT generally happen by chance. The following are free.