What ever website type you choose make sure you include :-
- What you do, where you do it and how much you charge.
- Also include the reason why potential guests would choose you over competitors; in other words your USP or Unique Selling Point.
- Any awards you have won
- Any trade organisations you are part of
There are loads of free on-line website creators – Wix, 1 and 1, Weebly, Moonfruit etc etc – just google free website creator.
However unless you are strapped for cash, its best to use an established professional company like us (calco uk) because with their years of experience they can advise you what to include on your website that’s cost effective, and what not to bother with because its an expensive waste of time and distracting. They will also have a good knowledge of the regional markets or the global markets. They should be familiar with SEO (search engine optimisation) and SM (social Media) and be able to quote what percentage of your budget should be spent on Marketing vs Design and Implementation. (at least 30 per cent for marketing – although most customers spend most of their money initially on just their website)
Costs
- Website Design (use the web company’s template designs and save this cost entirely)
- Website Construction
- Extra Features (shop, data, booking etc)
- SEO
- Social Media
- Domain
- Hosting + Back-up
- Changes (changes to initial design may be included in the quote – but three is generally the good will limit)
On-going costs
- domain(s)
- hosting + back-up
- support
- SEO
- Social Media
- Changes
- Newsletter Marketing (Aweber or Mailchimp etc)
You now have to choose whether you want :-
a CONTENT MANAGED website (WordPress, Joomla or Drupal etc)
a SHOP website – also called E-COMMERCE
a BROCHURE website – this is a website that tells people who you are, what you do and where you do it. You should also include an indication of what you charge for your services.