YOU NEED TO HAVE A PERSONAL FACEBOOK ACCOUNT FOR MOST FACEBOOK MARKETING AND AVERTISING SO SIGN UP FIRST BEFORE SETTING UP ADS AND BUSINESS PAGES.
http://www.facebook.com
Facebook is an essential tool for the modern accommodation provider (and most other businesses).
STATS : You should read this because Facebook marketing can be aimed at specific age groups and even if you dont run Facebook Adverts, knowing the age make-up of your audience or potential audience is important.
You may not be aware that Facebook is a primary resource for many people when it comes to “checking out” people or “stuff” on the web. However … the demographic profile of facebook is changing and 6 million teen aged people left Facebook int he past three years (this was written in 2014). Many of whom went to Twitter, Instagram and SnapChat. In the same period Facebook added 10.8 million adults in the 25 to 34 demographic, a growth of 32.6 percent. In the 35 to 54-year-old demographic, Facebook experienced a 41.4 percent growth, adding 16.4 million new users. The biggest growth came among adults over the age of 55. Facebook added 12.4 million new users.
This means that if you have a guest house in a rural area miles from a town – you might benefit from knowing that Facebook has a lot of people regularly visiting it who are over the age of 55.
We already have an in depth guide to Setting up a Facebook Business Page – At the time of writing most people use the PROPERTY TYPE “HOTEL” when signing up as there is no specific designation B&B, Guest House etc.
YOUR CUSTOMERS’ FACEBOOK PAGES
Some of the best photos you can get will be taken by your customers so keep in touch with them once they have left and ask them if its okay to “lift” photos from THEIR Facebook page to put into your website or SHARE on YOUR Facebook page. You can also ask them to put a link to your website if they enjoyed themselves so their friends can find out more about your accommodation without hassling anyone.