At last count there were, well a LOT of people in China (1.35 billion) and even a small percentage of Chinese people represents a LOT of visitors to Scotland. The bad news is that Chinese visitors like to stick to SE Asia. The good news is that they represent the highest spend per head while on holiday of ALL countries. It therefore makes sense to be at least prepared for Chinese visitors and have some basic Chinese marketing.
Ref: China: Market Statistics – 1.1 mb pdf (Visit Scotland Nov 2013)
Ref : China: Consumer Research – 1.3 mb pdf (Visit Scotland Oct 2013)
You can of course rely on Google for your SEO when marketing to China and some people correctly point out that those Chinese people coming to Scotland will almost invariably speak some English however …
One of the the biggest search engines used regularly in China is Baidu 百度- it has 500 million users, It makes sense to present your website to this engine too. It is in Chinese with all those attendant difficulties if you dont speak the language.