Twitter is a PUSH PARADIGM that is… people sign up to your channel and get information (special offers and the like) PUSHED to them automatically as and when you broadcast the information. This makes it IMMEDIATE and why it is so beloved of NEWS people and the media in general.
For your accommodation unit (hotel, B&B Self Catering etc.) you should set up a TWITTER ACCOUNT at Twitter.com and try to get a user name that reflects the title of your business or the type of business. For example our business is called “Calco UK Ltd” and out Twitter handle is @UKCalco – the @ sign (or AT SIGN) denotes a twitter address or name. Remember that your Twitter Name has “juice” when it comes to Search Engine Optimisation (SEO) so using your business sector as a Twitter Name can sometimes help. Twitter Messages or Tweets are only 140 characters so don’t use a LONG Twitter name as it counts towards your 140 character quota in replies. Twitter limits your name to 15 characters anyway.
It goes without saying that you can only have a Twitter Name that no one else has already chosen.
To reference your Twitter PAGE in an article use www.twitter.com/ and then add your Twittername without the @ sign. For example Calco UK’s Twitter page is at www.twitter.com/UKCalco